Kitty Quest

(by Playology Pets)

ACD: Alex Miracle, Nate Goodwin

Senior Designer: Kari Cottrell

Copywriter: Tatum Hanson

Art Director: Amanda Bowring, Michael McGee

Launching the Playology cat toy line inspired us to find new ways to allow pet owners to experience the joy of playing with our toys. Digging into our media plan, we saw an opportunity to bring this experience to life by creating an interactive, engaging and ever so challenging game that lets the user play as a cat hunting down our new toys. Rather than I standard pop up banner, we gave our audience a chance to experience engaging playtime. It created a symbiotic space for fun and research to be shared with the user, and had an unexpectedly high amount of interaction.