Meta Quest 2

The target audience is 18-24 year old college students. Meta’s goal was to make their product a college necessity. We came up with the idea of Quest Campus. A college student only space in VR. There would be dorm-safe cooking classes, workout classes, VR study rooms, etc. Our idea was to help young adults gain skills and experiences that would benefit them in their real lives. Life isn’t better inside the Metaverse, but Meta Quest 2 makes real life better. We will be presenting this campaign directly to Meta.

Get Ready™

 
 

We also decided to make box redesigns specific to Quest Campus and our collaborative partners.

 

Here is my favorite blooper… someone (who totally wasn’t me) put the fish on the hook poorly.

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